Everyman Health is the leading tech-enabled health & performance brand for men in Switzerland, and later on in Europe and genders.
Everyman brings science-backed end-to-end treatment options for men of all age groups, delivered discreetly in the most user-friendly way possible. Swiss quality, accessible to all. We help men fearlessly take that first action to reclaim their health.
This project aimed to develop the brand vision including the brand symbol, typography, colors, iconography, photography, and set it an application to bring it all to life. This project part focuses on the developed symbol, typograhy and colors. If you are interested to see the photography type, and its proposed applications, please visit this project.
Brand symbol
The brand symbol represents time. Time to act, time to up your health, time for better days.
Visually the symbol balances the relation between the outer and the inner self. The harder outside and the softer indeside. The cross-bar moving from the outer right and towards the center identifies the object as an “e” helping create strong identification for Everyman.
Typography
Helvetica Now — Originally drawn and published in Switzerland. The most influential and functional typeface to date. Creates clarity, universal, made for everyone, everywhere and everything.
Colours
Our Green provides growth, strength and optimism. A clear and distinct ingredient in the brand expression.
A warm hue of grays softens the expression and provide support to the primary green color.
Learn how we further applied our initial guidelines on the brand symbol, typography and colours to develop photography and visual metaphors that really speak to the brand.
